The Restless Gemini

Έν οίδα ότι ουδέν οίδα --- Hen oida hoti ouden oida

October 24, 2005

On a Honda

When Honda entered the US, it primarily aimed at capturing the motorcycle market. At that time people who rode motorcycles were associated with a rugged outcast image. To break the myth that all motorcycle riding people are rogues, Honda launched an advertisement campaign with the famous tagline - "You meet the nicest people on a Honda". This campaign is considered to be one of the most successful ones in the history of motorcycle advertising and endeared Honda to the hearts of millions of people.

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